I guess so - but you have to start somewhere. And the message needs to get out that driving kids to school makes them fat, isolates them from the communities they drive through and, particularly if its a diesel, pollutes the air to help them develop asthma and reduce their lung development...... Nice blog post today on Hackney : http://ibikelondon.blogspot.co.uk/2013/05/whats-dutch-about-hackney-finding-out.html