From the West London River Group website:
Hounslow Council’s Sustainable Development Committee [sic] approved controversial plans for
illuminated advertising on the top of 23-storey Boulton House¸Green Dragon
Lane, Brentford, TW8 0DA. Their own planning department wrote: “The
proposed advertisement would be harmful to the appearance of Boulton House and
would have a significant adverse impact on the regeneration, character and
appearance of Brentford, as well as the setting of a number of significant and
important local, national and international landmarks. The proposal would have
a significant adverse impact on amenity. Refusal has been strongly recommended.”
This objection was backed by numerous civic amenities,
English Heritage, Royal Botanic Gardens Kew and the London Borough of Richmond.
However Hounslow Homes, who was the applicant, was successful. The height of
the signage will vary between 2m and 7.5m above the existing roof, and up to 18m
wide. Hounslow Homes is wholly owned by London Borough of Hounslow.
This permission also clears the way for applications on four
more of the remaining towers.
The planning report noted that the proposal “is considered
to be harmful to the setting of the Thames, and contrary to the Thames
Landscape Strategy and policies within the Unitary Development Plan and London
Plan. The illuminated signage will be particularly harmful on overcast days,
early morning and at dusk when there is less light. The illuminated
advertisement will draw attention to the height and prominence of the towers [already
considered to be a visual blight], reducing the quality of the skyline within
this sensitive environment.” The proposal is contrary to the Thames Strategy,
the London Plan and the Unitary Development Plan.
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WOW! the signage will vary between 2m and 7.5m above the existing roof, and up to 18m wide!. |
| Topic | Date Posted | Posted By |
| Advertising on Boulton House, Brentford | 04/10/12 18:48:00 | Theo Dennison |
| Re:Advertising on Boulton House, Brentford | 05/10/12 12:43:00 | Adam Beamish |
| Re:Re:Advertising on Boulton House, Brentford | 07/10/12 00:31:00 | Jim Lawes |
| Re:Re:Re:Advertising on Boulton House, Brentford | 07/10/12 01:27:00 | Jim Lawes |
| Re:Re:Re:Advertising on Boulton House, Brentford | 07/10/12 05:15:00 | Keith Iddon |
| Re:Re:Re:Re:Advertising on Boulton House, Brentford | 07/10/12 07:51:00 | Tim Henderson |
| Re:Re:Re:Re:Re:Advertising on Boulton House, Brentford | 07/10/12 08:07:00 | Keith Iddon |
| Re:Re:Re:Re:Re:Re:Advertising on Boulton House, Brentford | 07/10/12 14:50:00 | Vanessa Smith |
| Re:Re:Re:Re:Re:Re:Re:Advertising on Boulton House, Brentford | 07/10/12 18:14:00 | Keith Iddon |
| Re:Re:Re:Re:Re:Re:Re:Re:Advertising on Boulton House, Brentford | 07/10/12 18:21:00 | Vanessa Smith |
| Re:Re:Re:Re:Re:Re:Re:Re:Re:Advertising on Boulton House, Brentford | 07/10/12 18:30:00 | Keith Iddon |
| Re:Advertising on Boulton House, Brentford | 07/10/12 19:44:00 | Sarah Felstead |
| Re:Re:Advertising on Boulton House, Brentford | 08/10/12 08:02:00 | Adam Beamish |
| Re:Re:Re:Advertising on Boulton House, Brentford | 08/10/12 09:05:00 | Paul Fisher |
| Re:Re:Re:Re:Advertising on Boulton House, Brentford | 08/10/12 09:50:00 | Vanessa Smith |
| Re:Re:Re:Re:Re:Advertising on Boulton House, Brentford | 08/10/12 10:33:00 | Keith Iddon |
| Re:Re:Re:Re:Re:Re:Advertising on Boulton House, Brentford | 08/10/12 14:35:00 | Theo Dennison |
| Re:Re:Re:Re:Re:Re:Advertising on Boulton House, Brentford | 08/10/12 17:04:00 | Vanessa Smith |
| Re:Re:Re:Re:Re:Re:Re:Advertising on Boulton House, Brentford | 11/10/12 23:26:00 | Theo Dennison |
| Re:Re:Re:Re:Re:Re:Re:Re:Advertising on Boulton House, Brentford | 12/10/12 01:36:00 | Jim Lawes |
| UPDATE - Advertising on Boulton House | 30/10/12 13:00:00 | Theo Dennison |
| Re:UPDATE - Advertising on Boulton House | 30/10/12 13:38:00 | Adam Beamish |
| Re:Re:UPDATE - Advertising on Boulton House | 30/10/12 15:35:00 | Vanessa Smith |
| Re:Re:Re:UPDATE - Advertising on Boulton House | 30/10/12 18:33:00 | George Knox |
| Re:Re:Re:Re:UPDATE - Advertising on Boulton House | 30/10/12 19:18:00 | David Giles |
| Re:Re:Re:Re:Re:UPDATE - Advertising on Boulton House | 01/11/12 23:26:00 | Jim Lawes |
| Re:Re:Re:UPDATE - Advertising on Boulton House | 30/10/12 21:20:00 | Sarah Felstead |
| Re:Re:Re:Re:UPDATE - Advertising on Boulton House | 31/10/12 08:24:00 | Jim Linwood |
| Re:Re:Re:Re:Re:UPDATE - Advertising on Boulton House | 31/10/12 09:12:00 | Sarah Felstead |
| It is high time Hounslow's Labour administration woke up | 01/11/12 00:25:00 | David Giles |
| Re:It is high time Hounslow's Labour administration woke up | 01/11/12 18:24:00 | Vanessa Smith |
| Re:It is high time Hounslow's Labour administration woke up | 01/11/12 21:50:00 | Phil Andrews |